LOCATION BASED
ROAD PRICING

Apply road pricing at target geofenced locations
with or without toll tags and gantries.

Learn More

ALL INNOVATION. NO INFRASTRUCTURE.

GoCarma enables agencies to accurately apply road pricing at any geofenced location without wasting millions on toll gantry and toll tag infrastructure. Road users use the GoCarma smartphone app to automatically pay, or receive credits - with no user interaction or in-vehicle hardware required. Unlike tolling, which is expensive and inflexible,

GoCarma enables dynamic road pricing to be set up and configured (or reconfigured) for any location with just a few mouse clicks. And with ALPR roadside enforcement and violation processing, GoCarma offers a complete end-to-end road pricing solution that works for any commute corridor, urban zone, campus location, or event site.

GoCarma enables agencies to accurately apply road pricing at any geofenced location without wasting millions on toll gantry and toll tag infrastructure. Road users use the GoCarma smartphone app to automatically pay, or receive credits - with no user interaction or in-vehicle hardware required. Unlike tolling, which is expensive and inflexible, GoCarma enables dynamic road pricing to be set up and configured (or reconfigured) for any location with just a few mouse clicks. And with ALPR roadside enforcement and violation processing, GoCarma offers a complete end-to-end road pricing solution that works for any commute corridor, urban zone, campus location, or event site.

 

 LET OUR TEAM HELP

GET YOU STARTED

Reach out to us today to automatically apply road pricing (debits or credits) using smartphones for any commute corridor, urban zone, campus or event site.

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ROAD PRICING
PIONEERS

Since December 2008, our patented technology has powered smartphone apps that are easy to use for road users, reliable for government agencies, and offer secure, flexible and transparent payment and reward options.

For more than a decade, we have been a trusted advisor to government agencies that wish to leverage the power of smartphones to inspire and enable behaviour change in how people commute.

We have proven that smartphones are now a more cost-effective, flexible and transparent road pricing and charging platform.

HOV
ENFORCEMENT

GoCarma offers roadside ALPR enforcement at fixed and flexible locations, with comprehensive violation processing and controls in accordance with an agency’s desired business rules and regional legislation.

Instead of wasting tens of millions of dollars on inflexible toll infrastructure, GoCarma automatically applies road pricing directly based on automated smartphone geolocation.

Using next-generation ALPR roadside detection technology at target fixed locations, and through flexible roving locations.

Road users use GoCarma to easily pay, receive credits and view a transparent transaction history - or receive higher charges through mail or a citations.

 
 

PERSONAL
PRIVACY

  • App activates at geofenced locations only
  • No personal data shared with anyone
  • Dedicated in-app Privacy screen
  • Extensive Help Center privacy content

AWARDED FOR
EXCELLENCE

GoCarma was awarded the Toll Excellence Award for innovation from the worldwide tolling industry group The International Bridge, Tunnel and Turnpike Association (IBTTA).

"Carma's groundbreaking technology makes it easier for toll operators to keep track of high-occupancy vehicle drivers and reward them for doing their part for the environment. Here in the U.S., where Carma has successfully deployed its technology already, HOV drivers are now reliably identified and tolled at half the rate of other drivers. Automating the process of verifying occupancy on these roadways also eliminates the need for roadside enforcement, which makes the road safer and less congested. All in all, this is an innovative solution that we're sure will catch on among tolling operators globally."

- Mark Compton, CEO of the Pennsylvania Turnpike Commission and IBTTA president.

 

HOW CAN CARMA

HELP YOUR CITY?

 

  • Cloud-based pricing location and schedule setup

  • Direct app-to-agency payments

  • Flexible app-based payments and credits

  • App uses smartphone geolocation to activate automatically at geofenced locations

  • Engage directly with road users in the app

  • Complete in-app transaction history

  • Offer credits for positive travel behavior(e.g. HOV, off-peak, clean air vehicle)

  • Automated OMV vehicle registration confirmations

  • Fixed-site and flexible ALPR enforcement

  • Comprehensive violation controls and processing

  • Integrates with existing back-office systems

  • No toll infrastructure costs, or replacement costs

  • No toll operations and maintenance costs

  • No toll transponder tags

  • No interoperability issues