CONGESTION
PRICING

Adjust pricing by real-time traffic conditions
for any urban zone or commute corridor.

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ADJUSTMENTS APPLIED AUTOMATICALLY

Congestion pricing doesn’t have to rely on expensive and inflexible toll infrastructure. With GoCarma, congestion pricing is automatically applied using smartphones. Our GoCarma smartphone app automatically activates within targeted geofenced perimeters, dynamically calculates a price based on real-time traffic conditions, and enables direct

app-to-agency payments. No user interaction required. Road users elect to use GoCarma to avail of flexible payment options, pricing credits, and a transaction history. Those who choose not to use GoCarma receive higher fee by-mail or a citation, with fixed and roving ALPR roadside detection of vehicles.

Congestion pricing doesn’t have to rely on expensive and inflexible toll infrastructure. With GoCarma, congestion pricing is automatically applied using smartphones. Our GoCarma smartphone app automatically activates within targeted geofenced perimeters, dynamically calculates a price based on real-time traffic conditions, and enables direct app-to-agency payments. No user interaction required. Road users elect to use GoCarma to avail of flexible payment options, pricing credits, and a transaction history. Those who choose not to use GoCarma receive higher fee by-mail or a citation, with fixed and roving ALPR roadside detection of vehicles.

LET OUR TEAM HELP

GET YOU STARTED

Reach out to us today to automatically apply congestion pricing using smartphones for any commute corridor, urban zone, campus or event site.

LET'S GET YOUR CITY STARTED.

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OUR PRICING
EXPERIENCE

Since launching our first smartphone app in December 2008, we have been a trusted partner of government agencies in offering road pricing credits to inspire behaviour change in how people commute.

Our GoCarma smartphone app is used by more than 50,000 road users in Dallas-Fort Worth to qualify for a 50% HOV toll discount. Integrated with 2 high-performance toll transaction systems, the app has verified more than 2 million road transactions since launching in January 2020.

HOV
ENFORCEMENT

GoCarma offers roadside ALPR enforcement at fixed and flexible locations, with comprehensive violation processing and controls in accordance with an agency’s desired business rules and all legislation.

Instead of wasting tens of millions of dollars on inflexible toll infrastructure, GoCarma automatically applies congestion pricing directly based on automated smartphone geolocation and real-time traffic conditions.

We’ll install next-generation ALPR roadside detection technology at target fixed locations, and through flexible roving locations.

Road users use GoCarma to easily pay, receive credits and view a transparent transaction history - or receive higher charges by-mail or a citation.

PERSONAL
PRIVACY

App activates at geofenced locations only
No personal data shared with anyone
Dedicated in-app Privacy screen
Extensive Help Center privacy content

AWARDED FOR
EXCELLENCE

GoCarma was awarded the Toll Excellence Award for innovation from the worldwide tolling industry group The International Bridge, Tunnel and Turnpike Association (IBTTA).

"Carma's groundbreaking technology makes it easier for toll operators to keep track of high-occupancy vehicle drivers and reward them for doing their part for the environment. Here in the U.S., where Carma has successfully deployed its technology already, HOV drivers are now reliably identified and tolled at half the rate of other drivers. Automating the process of verifying occupancy on these roadways also eliminates the need for roadside enforcement, which makes the road safer and less congested. All in all, this is an innovative solution that we're sure will catch on among tolling operators globally."

- Mark Compton, CEO of the Pennsylvania Turnpike Commission and IBTTA president.

WHAT MAKES CARMA’S