2007
First patent filing
Founded as Avego; became Carma Technology Corporation. First smartphone trip verified in 2008, the year the App Store launched.
Brand assets, company facts, and press contacts for anyone covering, citing, or partnering with GoCarma. Everything on this page is free to use in articles, decks, and presentations. Direct any questions to team@gocarma.com.
Carma is the company. GoCarma is our consumer product and platform. Use the corresponding lockup for the entity you're referring to. SVG is preferred; a 10× PNG is included for Office and legacy tools.
The wing element and the wordmark both need room to read. Hold these floors in print and digital:
Reserve a margin equal to the height of the wing element on every side of the logo. Nothing — text, photo edge, button, badge — should enter that zone.
Don't recolour. Don't rotate. Don't add effects (shadows, glows, outlines). Don't separate the wing from the wordmark on the long-form lockup.
Press-cleared photography from the Dallas–Fort Worth deployment — the largest smartphone-based HOV verification system in the world, in production today. Click any image to download. Credit "Carma Technology Corporation" when reproducing.
Imagery from the other deployments — SBCTA's GoMoneyMiles VMT Mitigation Bank (live), LA Metro's One Car Challenge (live), the Seattle pilot (complete), and the Baton Rouge managed-lane procurement (coming soon) — is available on request. Email us.
The GoCarma palette is anchored by a single warm orange. Use it for emphasis, calls to action, and brand surfaces. Use ink for body text and headlines. The two neutrals carry everything else.
Inter carries every headline, body paragraph, and UI label. JetBrains Mono is reserved for stats, codes, identifiers, and any place where numerical precision should be visible. Both are open-source and free to use.
Used for all body copy, headings, navigation, and most UI labels. Weights 400 (regular), 500 (medium), 600 (semibold), 700 (bold). Available free on Google Fonts.
Reserved for stats, monetary amounts, gantry IDs, plate numbers, time stamps, and metadata where character-width precision matters. Weights 400, 500, 600.
Use these figures freely. All are current as of May 2026; reach out if you'd like the latest update before publication.
Founded as Avego; became Carma Technology Corporation. First smartphone trip verified in 2008, the year the App Store launched.
Smartphone-based ridesharing, occupancy verification, road user charging, mobility-as-a-service. Full list →
Dallas–Fort Worth (live HOV, production) · San Bernardino · GoMoneyMiles (live) · LA Metro One Car Challenge (live) · Seattle smartphone-tolling pilot (complete) · Baton Rouge I-12 managed-lane (procured, coming soon).
Transaction-level smartphone-tolling accuracy on Washington's SR 520 floating bridge.
Coordinated-proximity HOV verification, live on the DFW TEXpress network with NCTCOG and NTTA.
Awarded for the measurable climate impact of smartphone-verified HOV, VMT reduction, and managed-lane pricing.
GoCarma is the Driving Wallet — the cloud-native software platform underneath America's tolling, transit, parking, and HOV programs. Founded as Avego in 2007, GoCarma operates the largest smartphone-based HOV verification system in the world at Dallas–Fort Worth, is protected by 32 issued U.S. patents, and was awarded the 2025 Keeling Curve Prize. gocarma.com
GoCarma (Carma Technology Corporation) is the longest-standing smartphone-mobility company in the United States. Founded as Avego in 2007, the company built the first smartphone ridesharing application on the App Store in 2008 and has spent the last eighteen years building the cloud-native software platform underneath modern road infrastructure.
Today GoCarma operates the world's largest smartphone-based HOV verification system on the Dallas–Fort Worth TEXpress network — 110,000+ users, 136,000 monthly verifications. The San Bernardino County VMT Mitigation Bank, the first of its kind in the United States, is live as GoMoneyMiles. The LA Metro One Car Challenge is live. A smartphone-tolling pilot on Washington's SR 520 floating bridge — independently evaluated by CDM Smith at 99.97% accuracy — was presented to the Washington State Transportation Commission earlier this year. The Baton Rouge I-12 managed-lane conversion is contracted and awaiting service commencement. The platform is protected by 32 issued U.S. patents and was awarded the 2025 Keeling Curve Prize for measurable climate impact.